Dynasty collection is designed with the occasion and always with the woman in mind. She wants to know as soon as the invitation arrives she can come to Dynasty® London and know she will find a gown to suit her needs: she's Feminine, elegant, confident and sophisticated which symbolizes the brand.
The Dynasty® collection has evolved over the years, not only in terms of design but styling, ensuring a wider use of silhouettes, fabrics and embellishments are used to create the most stylish and on trend designs, paying close attention to what trends are filtering through from the catwalks in cities around the world. The brand is consistently taken through a journey of timeless classic sophistication, through to fashion forward edgy styles.
Dynasty® has to be innovative with their use of fabrics and each season silk, lace, chiffon, satin, jersey and jacquards are used, mainly intertwined with jewels, sequins, feathers and fringes, all detailed textured elements, complementing the various silhouettes that can be found in the collection.
The Dynasty® Spirit collection has always primarily been known to support the Prom & Pageant season. She is young, sassy and spirited and it's here she begins her journey with the brand. With the use of heavier jewelled embellishments, Dynasty® Spirit styles are predominantly edgier, fun and sexy, show stopping statement gowns. Silhouettes are more enhanced in this collection and vibrant colours and fabrics are played with. With the use of heavier beading, sequins and textured detailing, the dresses are eye catching, dazzling and simply breath-taking.
Unlike Dynasty London, Dynasty Cocktail targets the audience who prefer a shorter dress, hugging the figure and enhances the natural shape, looking elegant, stylish with a touch of class. Our collection provides detailing like no other. We focus on making this collection spectacular and stunning no matter the occasion.
Dynasty® Curve is the newest brand to be launched under the Dynasty® umbrella. To ensure its success for this specialist market, Dynasty® enrolled an industry expert to head –up the Curve design team. She had a wealth of experience working with and making many previous plus-size brands successful. The collection is styled and cut to compliment the more curvaceous figure ranging from sizes 14 to 28 without compromising on design nor sophistication. This label has been launched after many requests to provide occasion-wear for the plus-sized customer ensuring we are not alienating any woman regardless of age or size. She is mature, feminine, and sexy hence silhouettes, necklines and colours are all taken into consideration for this curvy woman. She is not singled out in the glamourous stakes ensuring her confidence is portrayed through the celebration of her curves.
Quality is at the forefront of our philosophy. That is why we give the same luxury care and attention to detail to our plus size range. The Curve collection is not just scaled up from the Dynasty sizing system. The Curve pieces are cut on a larger block meaning the measurements are better proportioned. This ensures our garments properly fit and flatter all body shapes and sizes. This cut means our dresses are more true to size - a customer who is usually a size 22 in a regular brand may find themselves being a size 18 in Curve.