Dynasty London

About Us

20 years of Dynasty London

*Dynasty: “A dynasty is a line of rulers from the same family”

Dynasty® London creates beauty, sophistication and above all memories.

The heritage and experience behind Dynasty® London spans 40 years. In 1998, CEO Bhavin Shah took the thriving family business and began the process of building the brand that is Dynasty® London today. With a passion and ambition to follow in his family’s footsteps, Bhavin began the search for a brand name that encompassed and acknowledged this rich legacy left to him by his parents. It needed to reflect their journey, his journey and the journey he wanted his customers to experience. It was whilst watching a documentary on the success of the Gucci brand/ family that the name Dynasty® came to him. It symbolised not only family, unity but also class. The directors, co-workers and clients alike are a part of the Dynasty family.

The Dynasty collections have dressed families through the generations, and have been integral in those special moments of a family’s life. Dynasty have dressed flower girls through to their proms, and to bridesmaids to brides and mothers of the brides & grooms.

Dynasty® London has evolved from its success and now offers red carpet style glamour with the constant introduction of new ranges as it evolves. Current ranges include; Dynasty London which is a collection of gowns to suit her needs that are feminine, elegant and sophisticated; Dynasty Spirit which is young, fun and born out of the UK’s growing prom and pageant market. Dynasty Curve that is a range that celebrates women with a fuller silhouette.

Through dedication, vision and commitment the company has gone from strength to strength and is one of the leading occasion wear labels to come out of the UK, selling to the finest boutiques and department stores across the UK, Middle East, Europe and Asia. Our mission is to continually extend growth and seek worldwide recognition.

Award Dynasty London
Red Evening Dynasty London Dress


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Hayley McQueen sports presenter wearing Dynasty London 1022606 white dress at Asian Awards Event


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